What term describes an instrument used to identify the behavior or attitude of a target audience?

A survey is an instrument specifically designed to gather information about the behavior, attitudes, opinions, or preferences of a specific target audience. It typically consists of a series of questions that can be administered in various formats, such as online, by mail, or face-to-face, and can cover a wide range of topics.

Surveys can quantitatively measure attitudes by providing statistical data through closed-ended questions or can capture more nuanced information through open-ended questions. They are particularly useful for collecting responses from a larger sample size, which helps in identifying trends and patterns within the target population.

In contrast, an interview is more personalized and often involves a one-on-one conversation aimed at exploring a respondent's thoughts in depth, but it may not be as effective in gathering broad quantitative data from a large audience. A test usually evaluates knowledge or skills rather than attitudes or behaviors. A focus group, while useful for gathering qualitative insights through group discussion, does not provide the structured approach to data collection that a survey does.

Thus, the characteristics of a survey make it the most appropriate choice for identifying the behavior or attitude of a target audience.