What is considered the first rule of fundraising?

The first rule of fundraising emphasizes the importance of building and nurturing relationships, particularly with local organizations. This approach often proves to be more effective because local organizations are typically more invested in their communities and understand the specific needs and challenges faced by local causes. By fostering these relationships, fundraisers can leverage community support and create a network of relationships that lead to more sustained and meaningful contributions.

In contrast, focusing on large corporations or donations can limit outreach and miss opportunities for smaller, more consistent funding sources that local organizations can provide. While social media is a powerful tool for outreach, it doesn't replace the need for personal connections that are crucial for effective fundraising. Thus, the emphasis on local relationships aligns closely with the foundational principles of successful fundraising efforts.