What is a proposal in the context of fundraising?

In the context of fundraising, a proposal is fundamentally a document that outlines the specific accomplishments and outcomes expected from the funding that is being sought. It usually includes details about the project or initiative, the goals to be achieved, how the funds will be utilized, and the rationale for the funding request.

The proposal serves as a persuasive tool to communicate to potential funders why their financial support is essential and how it will lead to tangible results. It is carefully crafted to align the objectives of the fundraising campaign with the interests and values of the prospective donors.

While plans for future funding opportunities, lists of potential donors, and marketing strategies might be important aspects of a broader fundraising strategy, they do not encapsulate the essence of what a proposal is in this context. The proposal is primarily focused on articulating the specific projects or accomplishments that funding will support, making it crucial for effective fundraising efforts.