What are tangible gifts in fundraising?

Tangible gifts in fundraising refer to physical items that are provided to support a cause. These items can include products, equipment, or other goods that can be directly utilized for the objectives of the organization or to aid in fundraising efforts. The value of tangible gifts can often be clearly identified and can enhance the organization's capacity to deliver services or achieve its mission.

In contrast, cash donations, while valuable, are not considered tangible gifts because they are not physical items. Similarly, donations that provide services are categorized differently, as they involve the offering of labor or professional expertise rather than physical goods. Financial resources from sponsors, while essential for fundraising, also do not fall under the category of tangible gifts, as they pertain to monetary contributions rather than physical items. Understanding these distinctions is critical for effective fundraising strategies and donor engagement.