From a design perspective, what is the most important consideration when creating printed materials?

In the realm of design for printed materials, the coherence of paper and ink is pivotal. This consideration ensures that the chosen paper type complements the ink being used, resulting in clear, visually appealing, and legible printed content. The combination of paper quality with the ink affects the overall effectiveness of the communication. For example, using glossy paper with vibrant ink can enhance imagery and text, making the material more engaging and easier to read. This focus on coherence lays the foundation for a successful design that captures attention and conveys messages effectively.

While bold graphics, quantity of text, and variety of typefaces are indeed important aspects of design, they are secondary to the fundamental harmony between paper and ink, which serves as the canvas for any printed material. Without this basic compatibility, all other design elements may falter, failing to achieve their intended impact.